Advertising.

This as a small business is the hardest thing to decide to do.

There are so many factors when deciding to advertise your business.
Where do you advertise?
Will I get value for money?
How do I know it's the right place for my business to advertise.

In the time I have been CEO of OZ Handmade, this has been the hardest thing for me. I can tell you I have wasted some serious big bickies $$$$ so far.

At the moment I am currently paying for advertising with
The Mummy Tree and Promoting Australian Small Business.

I also have links on True local, Crafty Mama's Fabrics, Two Little Blue Birds, Handmade HQ(mums who make) I have also advertised with Handmade Kids and will again shortly.

It's hard to find a balance with the hard earned cash $$ and we don't want to just throw it away.

So do you have some advertising tips or even some where that you have advertised and found it value for $$ and would like to share, either comment below or email me at admin@ozhandmade.com.au and I will include your tips or recommendations in my next blog post with a link to your business.


Oh and watch this space for a little surprise happening a little later in the week.
Something Mad is happening.

Business's in Focus.

This week, I have been playing a bit and working out what get's FaceBooks attention and what likers get to see and what they don't.

Since paying for an Ad on FB I have noticed a huge reduction in how many of our likers see our posts.

So we have started a daily business in focus post and I am pleased to say that the number of likers seeing posts in their new feeds has increased.

So this weeks business in focus so far has been.

 

Hitting Back!!

A few weeks ago I did an ad on Face Book for OZ Handmade and thought I would see how it would go, and if it was a good avenue for advertising.

On average 300-500 people were seeing my posts on the FB page and of the 3000 likers, I thought we will see what the ad will do. If it would bump that up a little.

It couldn't hurt right?

I did the ad over a weekend, it ended up costing about $20, for the weekend. Which I thought would be okay if it would boost OZ Handmade in the virtual world.

So for $20 we got 3 more likers and 8 clicks on the website.  Hmmmm

Not to sure that makes me happy...  That was also with no extra sales for the stores!

So I thought well, that was an exercise I have done it and not sure I will do it again.

BUT.............   to my horror
Since doing the ad, the average people now seeing my posts on the OZ Handmade facebook page has dropped and as yet we have not gone over 150 people seeing the posts.

So the moral to the story, don't do ad's keep doing what you are doing.

At the end of the day they want you paying to promote and to do ad's, but FB I am sorry I wont be doing either again.


Unless I get a voucher to do so again :)


Have a great day

Day 5 and pinterest.......

Do you pin?

I do and  you can find me here,
I pin a mixture of things for the home, to the current things you can find in our stores.

I normally pin, every morning and every night when I get into bed from my phone to catch up on the daily events and what those over the oceans have been up to while I have been sleeping. At the moment I am pinned gift ideas for Christmas.

Here are a few of the things I like.




















 

I think I am catching up on Blogtoberfest...

Until tomorrow

Day 4

Other Blogs!

Who's blogs do you read?

If you have a blog or have a favourite blog please make sure you leave me a comment so I can check it out.

My favourite blogger is Erin from Dog under my desk.
Erin has just released her new wristlet pattern for sale and I had the pleasure to be a tester. It's a lovely and quick little pattern perfect for a gift for Christmas.

One of my other favourite bloggers is Lisa from Crafty Mamas, Lisa is always up to something fun either in her sewing room or something yum she has created in her Thermomix.

One of our stores Tracey from My Obsession and Four Frogs on a log, has a blog and I am really enjoying reading about her love affair with The Organised Housewife. I have learn't a lot, but as yet not put anything into practice.
Perhaps Tracey is more dedicated than I.

Day 3

Day 3, 4 and 5 will happen today.

Our stores are gearing up for Christmas as that is only 12 weeks away.

Stunning Christmas Fabric Baskets from My Obsession Designs

Day2

Here we are 4 days in and I am already 2 days behind.
I will return later with day 3 and day 4 posts.


But first I need to say this... Because it has made me very sad to learn this.

I would like to publicly apologise to everyone in the last 8 weeks that has submitted a store application.
For some reason when I updated the website about 8 weeks ago, the store application form (email) went haywire and in all that time I have not been receiving store applications. I had someone contact me via email and I started an investigation. After a very long night I have found the glitch and have now restored the email part of the application.
Please accept my sincere apologies, I will be busy today opening stores and contacting all new stores.

Thank you for your understanding.
Please share this message with those that you know may have been trying to put in a store application.
Gill

Blogtoberfest

 

Day One:
What is Blogtoberfest?  "I hear you ask"
Blogtoberfest is an annual blogging festival and a wonderful opportunity to:
* challenge yourself to blog every day for 31 days
* discover kindred blogging spirits
* carve out a tiny slice of time each day to write and to read
* share any creative projects you have on the go
* host a giveaway, if you feel inclined to spread the love

So I thought I would give it a go
Gem over at Musings of a crafty mind is giving it a go
as is Lisa at Crafty Mama's

So I will try my very hardest to share with you something new on a daily basis.

The girls at bellabutton handmade are October's feature store

Frog Resin Necklace and Ring set.

Until tomorrow